Almost half of Canadians are willing to share data on driving habits: Kanetix

Security, privacy are top concerns when it comes to connected cars

Forty-six percent of Canadians are willing to share data on their driving habits, according to a poll from Kanetix.

Kanetix surveyed 1,000 Canadians in December about technology advancements such as connected cars. The poll found that 35% of respondents said security was their biggest concern surrounding connected technology, with privacy ranking second at 29%.

Related: Live in Brampton or Vaughan? Your car insurance rates are tops in Ontario

“The unwillingness to share lifestyle and driving information is a reflection of people’s concerns about privacy and security,” Kanetix president and CEO Andrew Lo said in a media release. “Yet they may not realize there may be benefits to increased data collection and sharing with their providers, such as lower premiums.”

Interestingly, the poll also found that 60% of respondents were comfortable with their cars being able to transmit location and vehicle data. Sixty-three percent of men were comfortable with this, compared to 57% of women.

“An important question for consumers and industry today is, what are they willing to share electronically in order to save costs on their insurance?” Lo said.

The Kanetix poll is considered accurate to within +/-3 percentage points, 19 times out of 20.

Canadian Insurance Top Broker is on LinkedIn ( and Twitter ( Follow us for easy access to the top P&C news you need to know.

A TC Media site,
Business Solutions

TC Media

Transcontinental Media G.P
1110 René-Lévesque Bldv W.
Montréal, QC H3B 4X9
(514) 392-9000